Privacy Policy
Last updated: 11 August 2026
AlphaZeta respects your privacy and is committed to protecting the personal information we collect and hold.
This Privacy Policy explains how AlphaZeta collects, uses, discloses, stores and protects personal information when you visit our website, contact us, request information about AlphaZeta, or otherwise interact with us online.
AlphaZeta is based in Sydney, New South Wales, Australia.
1. Who we are
In this Privacy Policy, “AlphaZeta”, “we”, “us” or “our” means the entity that owns and operates the AlphaZeta website and platform.
“You” or “your” means an individual who visits our website or interacts with us.
Our contact details are:
AlphaZeta
Sydney, New South Wales
Australia
2. Our privacy obligations
Where the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”) apply to us, we handle personal information in accordance with those requirements.
The APPs establish standards for the collection, use, disclosure, security, access and correction of personal information.
We aim to manage personal information openly and transparently and to collect only information that is reasonably necessary for our business functions and activities.
3. What personal information do we collect?
The type of personal information we collect depends on how you interact with AlphaZeta.
This may include:
Information you provide to us
For example, when you:
- submit a contact or enquiry form;
- request a product demonstration;
- subscribe to communications;
- contact us by email or telephone;
- communicate with us through social media;
- participate in an event, webinar or other activity; or
- otherwise communicate with AlphaZeta.
This information may include your:
- name;
- job title and organisation;
- email address;
- telephone number;
- business address;
- industry or professional information; and
- information contained in your communications with us.
Information collected automatically
When you visit our website, we may automatically collect information such as:
- IP address;
- browser type and version;
- device type;
- operating system;
- approximate geographic location;
- pages visited;
- links or content accessed;
- referring website;
- date and time of visits; and
- information about how you interact with our website.
We may collect this information using cookies, analytics tools and similar technologies.
4. How do we collect personal information?
We may collect personal information:
- directly from you;
- when you complete forms on our website;
- when you contact us;
- when you request information or a demonstration;
- when you subscribe to communications;
- when you interact with our website;
- through cookies and analytics technologies;
- from publicly available sources, including professional networking websites;
- from business partners or service providers where appropriate; and
- from third parties where permitted by law.
Where reasonably practicable, we will collect personal information directly from you.
5. Cookies and analytics
Our website may use cookies and similar technologies to operate the website, understand how visitors use it, improve our website and measure the effectiveness of our communications.
Cookies may collect information such as your browser, device, pages visited and interaction with our website.
We may use third-party analytics and website technologies for these purposes.
You can generally control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website.
Where required by applicable law, we will seek consent before using cookies or similar technologies for purposes requiring consent.
6. Why do we collect and use personal information?
We may collect, hold, use and disclose personal information for purposes including:
- operating and maintaining our website;
- responding to enquiries and requests;
- arranging product demonstrations;
- providing information about AlphaZeta;
- communicating with customers, prospects and business contacts;
- developing and improving our products and services;
- understanding how our website is used;
- conducting business development and marketing activities;
- managing our business relationships;
- administering events, webinars and other activities;
- maintaining the security and integrity of our systems;
- preventing fraud, misuse or other unlawful activity;
- complying with legal and regulatory obligations; and
- other purposes that you have consented to or that are otherwise permitted by law.
We will not use personal information for a purpose that is incompatible with the purpose for which it was collected unless permitted or required by law.
7. Direct marketing
We may use personal information to send you information about AlphaZeta, including product information, news, events, webinars and other business communications.
Where required by law, we will obtain your consent before sending direct marketing communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe facility included in the communication or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending you non-marketing communications where necessary, such as communications relating to an existing business relationship.
8. Disclosure of personal information
We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.
These parties may include:
- technology and cloud service providers;
- website hosting providers;
- customer relationship management and sales platforms;
- email and communications providers;
- analytics and website service providers;
- professional advisers, including lawyers, accountants and consultants;
- payment and financial service providers;
- contractors and service providers supporting our business;
- business partners where appropriate and authorised; and
- government agencies, regulators, courts or other parties where required or authorised by law.
We do not sell personal information to third parties.
9. Overseas disclosure
Some of our service providers or technology platforms may operate outside Australia or may store or process information outside Australia.
As a result, personal information may be disclosed to or stored in countries outside Australia.
The countries in which personal information may be processed will depend on the service providers we use from time to time and may include countries such as the United States, Singapore and countries in the European Economic Area.
We will take reasonable steps to ensure that overseas disclosures are handled in accordance with applicable privacy laws.
Important: AlphaZeta should update this section before publication to reflect the actual countries in which its hosting, CRM, analytics, email, support and other service providers process or store personal information. Australian privacy requirements specifically contemplate disclosure of likely overseas recipients and countries where practicable.
10. How we store and protect personal information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
These measures may include appropriate technical, administrative and organisational safeguards.
However, no method of transmitting or storing information electronically is completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.
Where we no longer need personal information for a permitted purpose, we will take reasonable steps to destroy or de-identify it, unless we are required or permitted by law to retain it.
The Australian Privacy Principles require organisations to take reasonable security measures and, subject to limited exceptions, destroy or de-identify personal information when it is no longer needed.
11. How long do we keep personal information?
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- provide services;
- maintain business records;
- manage our business relationships;
- comply with legal and regulatory obligations;
- resolve disputes; and
- enforce our agreements.
The appropriate retention period will depend on the type of information and the purpose for which it is held.
12. Access to your personal information
You may request access to personal information we hold about you.
We will generally provide access unless an exception under applicable law applies.
To request access, please contact us using the details provided below.
We may need to verify your identity before providing access to personal information.
In some circumstances, we may charge a reasonable fee for providing access where permitted by law. We will advise you before charging any such fee.
13. Correcting your personal information
We take reasonable steps to ensure that personal information we hold is accurate, complete and up to date.
If you believe that personal information we hold about you is inaccurate, incomplete, out of date or misleading, you may ask us to correct it.
We will consider your request and take reasonable steps to correct information where appropriate.
The APPs specifically require reasonable steps to maintain the quality of personal information and provide individuals with rights relating to access and correction. (OAIC)
14. Privacy complaints
If you believe that AlphaZeta has mishandled your personal information or breached an applicable privacy obligation, you may make a complaint to us.
Please contact:
Privacy Officer
AlphaZeta
Sydney, New South Wales, Australia
Email: [insert privacy email]
Please provide sufficient information for us to investigate your complaint, including relevant dates, communications and the nature of your concern.
We will acknowledge and investigate your complaint and aim to respond within a reasonable period.
We will not charge you for making a privacy complaint.
15. Complaints to the OAIC
If you are not satisfied with our response, or if you have concerns about how your personal information has been handled, you may contact the Office of the Australian Information Commissioner (OAIC).
The OAIC is Australia's independent privacy regulator.
You can find information about making a privacy complaint through the OAIC's website:
Office of the Australian Information Commissioner (OAIC)
We encourage you to contact us first so that we have an opportunity to investigate and resolve your concern.
16. Sensitive information
We generally do not seek to collect sensitive information through this website.
Sensitive information includes information such as health information, racial or ethnic information, religious beliefs, political opinions, sexual orientation and certain biometric information.
If you voluntarily provide sensitive information to us, we will handle it in accordance with applicable privacy laws.
Where consent is required for the collection of sensitive information, we will seek that consent.
17. Children's privacy
Our website and services are primarily intended for businesses and professionals.
We do not knowingly seek to collect personal information from children.
If you believe that a child has provided personal information to us, please contact us and we will consider appropriate steps to address the situation.
18. Third-party websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of those third parties.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or legal obligations.
When we update this Privacy Policy, we will publish the updated version on our website and update the “Last updated” date at the top of this document.
We recommend checking this page periodically for the latest version.
20. Contact us
If you have any questions about this Privacy Policy, wish to access or correct your personal information, or want to make a privacy complaint, please contact us:
AlphaZeta
Sydney, New South Wales
Australia
AlphaZeta
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